Since we opened in August we've had a constant flow of people asking us for tourist information. Not asking us where to find the tourist information office, but expecting us to provide the information.
The council helpfully provided us with a sign to let people know where to go for tourist information. We displayed the sign prominently in the window. Made no difference! Still we were being asked for tourist information!
About two weeks ago we decided that the sign had been prominent in the window for long enough, and it was time to remove it. We were going to throw it away, but decided to put it at the bottom of the door instead where it wouldn't detract from any of the shop displays. Guess what? More people now see the sign. It's as we've always suspected. However much effort we make ensuring the shop doesn't look like tourist information it won't help! People who look about and take note of their surroundings will see that we're a shop. Those who look down at the ground, and remain unaware of their surroundings - well, at least some of them no longer need to come in and ask us for tourist information!
The council helpfully provided us with a sign to let people know where to go for tourist information. We displayed the sign prominently in the window. Made no difference! Still we were being asked for tourist information!
About two weeks ago we decided that the sign had been prominent in the window for long enough, and it was time to remove it. We were going to throw it away, but decided to put it at the bottom of the door instead where it wouldn't detract from any of the shop displays. Guess what? More people now see the sign. It's as we've always suspected. However much effort we make ensuring the shop doesn't look like tourist information it won't help! People who look about and take note of their surroundings will see that we're a shop. Those who look down at the ground, and remain unaware of their surroundings - well, at least some of them no longer need to come in and ask us for tourist information!